## Science of Cult Formation ### Science of Cult Formation I find cults very interesting, as I was part of a cult myself (yes, that's right). Vox has these splendid documentaries on many such cults. One such example is the documentary on [Bentinho Massaro](https://www.youtube.com/watch?v=RWUZnYCe0QA) who has amassed hundreds of followers with all the right buzz-words —'enlightenment', 'self-actualisation', 'inner peace' or 'find yourself' kinda thing. A parallel read interested for anyone who wants to start their own cult or inspired by the way they could potentially be created is [Chapter 27](https://www.youtube.com/watch?v=p2awtogjz-Y) of the book, _[48 Laws of Power](https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197)_ by Robert Greene where he goes on to give a step by step breakdown on cult formation and how one could DIY a mass phenomenon obscured in smoke and mirrors. <iframe width="560" height="315" src="https://www.youtube.com/embed/p2awtogjz-Y" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>