## How Do We Get America Vaccinated ### How Do We Get America Vaccinated? ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article0.00998d930354.png) #### Metadata * Author: [[surgoventures.medium.com]] * Full Title: How Do We Get America Vaccinated? * Category: #articles * URL: <https://surgoventures.medium.com/how-do-we-get-america-vaccinated-80e0b8540972> #### Highlights * Previous studies of COVID-19 vaccine confidence have focused on demographic groups — finding that women, rural residents, Black individuals, Republicans, lower-income individuals and essential workers tend to express lower likelihood of vaccine uptake.But people are more complicated than their gender, race, political party, or where they live. Targeting solely based on demographics misses the underlying barriers shaping a person's intention — barriers that are malleable and multidimensional. * On one end of the vaccine likelihood spectrum we have The Enthusiasts, who are ready and willing to get the vaccine, and on the other end we have The COVID Skeptics who are guided by misinformation and unlikely to get vaccinated. * Three of these segments (labeled "The Persuadable") can likely be convinced to take the vaccine, due to barriers they have that we believe can be overcome with the right interventions. * We must act now to reach a minimum threshold of 70% vaccinated in the U.S.To do so, we must not only prioritize the Persuadable and focus on dismantling the barriers that stand in their way. We must also convince at least some proportion of the COVID Skeptics. Not easy, but not impossible if we work in a targeted way! # How Do We Get America Vaccinated? ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article0.00998d930354.png) ## Metadata - Author: [[surgoventures.medium.com]] - Full Title: How Do We Get America Vaccinated? - Category: #articles - URL: https://surgoventures.medium.com/how-do-we-get-america-vaccinated-80e0b8540972 ## Highlights - Previous studies of COVID-19 vaccine confidence have focused on demographic groups — finding that women, rural residents, Black individuals, Republicans, lower-income individuals and essential workers tend to express lower likelihood of vaccine uptake.But people are more complicated than their gender, race, political party, or where they live. Targeting solely based on demographics misses the underlying barriers shaping a person’s intention — barriers that are malleable and multidimensional. - On one end of the vaccine likelihood spectrum we have The Enthusiasts, who are ready and willing to get the vaccine, and on the other end we have The COVID Skeptics who are guided by misinformation and unlikely to get vaccinated. - Three of these segments (labeled “The Persuadable”) can likely be convinced to take the vaccine, due to barriers they have that we believe can be overcome with the right interventions. - We must act now to reach a minimum threshold of 70% vaccinated in the U.S.To do so, we must not only prioritize the Persuadable and focus on dismantling the barriers that stand in their way. We must also convince at least some proportion of the COVID Skeptics. Not easy, but not impossible if we work in a targeted way!