## MAD Agency ### MAD Agency ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-7.09749d3efd49.png) #### Metadata * Author: * Full Title: MAD Agency * Category: #articles #### Highlights * The agency wins new contracts from companies that admire products they've worked on, see them winning awards, or are referred by other clients. To MAD, "pitching" means a public tender process — agencies compete for the sake of competing, with little hope of beating out the incumbent agency that's been working with the client for years. # MAD Agency ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-7.09749d3efd49.png) ## Metadata - Author: - Full Title: MAD Agency - Category: #articles ## Highlights - The agency wins new contracts from companies that admire products they’ve worked on, see them winning awards, or are referred by other clients. To MAD, “pitching” means a public tender process — agencies compete for the sake of competing, with little hope of beating out the incumbent agency that’s been working with the client for years.