## Build Your Dream Network ### Build Your Dream Network ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-6.71d9a01814f7.png) #### Metadata * Author: [[Hoey, Kelly]] * Full Title: Build Your Dream Network * Category: #books #### Highlights * The workbench solves many of the workplace challenges that result from a mobile, social, and transient workforce (consider the setup of your local Starbucks or coworking space, locations that typically make use of long, communal tables). Let's face it, office workspaces today have to adapt easily as business needs rapidly shift and evolve in the new economy. The office environment also needs to encourage networking. As Steelcase notes, "The fast-growing number of mobile workers who want to 'see and be seen' during the times they come into the office, thereby quickly connecting and catching up with co-workers," is fueling the bench trend. Who could have predicted that face time at the office would be more important than ever before? (Location 212) * At first I accepted every single invitation that was extended. Every. Single. One. I also made sure that everywhere I went I was either offering to help beforehand or during the event, or staying after to clean up. It didn't matter if it was professional or personal—I wasn't above handing out name tags at a reception or picking up dirty dishes—I wanted to be the invitee who was asked back again. On a practical business-networking note, when you're the one handing out name tags, you quickly transform yourself from "being new here" to knowing everyone on a first-name basis. (Location 576) * 140-plus independent registered investment advisors. Listening to an interview with Zig Ziglar transformed her fear of networking. As she recalls, "Zig said something along the lines of 'You can get whatever you want in life if you will just first help others get whatever they want,' (Location 666) * Alison : First thing I do when I get to base camp on any mountain is walk around and talk to every other team that's there. People think I am doing this because I am extremely social, but that's not why I make the rounds (I'm an introvert, by the way). I want to get to know people on other teams because if anything should happen to one of my team members high up on one of these mountains, I want the people around us to feel a connection and an obligation to help us. (Location 1289) * Well, if you saw the movie Everest , you'll be familiar with the 1996 Mount Everest disaster where two of the world's best, most experienced high-altitude mountain guides became separated from their teams during their summit bid. As the climbers were descending, they were caught in a ferocious storm. Because those two leaders were not around to guide their respective teams back down to their tents, the climbers were unable to get back to camp safely. I'm simplifying the story here of course (and there were other factors that came into play as well), but this is an extreme example of how things can go horribly wrong if you rely on only one person to get you through a difficult situation. (Location 1298) * As entrepreneur and chief strategy officer of House of Genius, Jonathan Beninson explains how he decides whether to join a networking group: "If it is not 'Heck yes!' then it's no. Trust your gut." Well, 85 Broads was a "heck yes" networking group for me. (Location 1407) * Joining the global networking group 85 Broads (both as a member and then as its first president) was instrumental in transforming my career trajectory. (Location 1490) * (As one prominent female board member once said, "If you want to get on a corporate board, network with sixty-five-plus-year-old men.") With determination and incredible focus, Devon has forged the right connections, in the right way, and achieved this, her next career goal. (Location 1569) * We simply saw how important it would be to get in front of as many brilliant founders and prospective entrepreneurs as possible. So we hit on this recipe to publish long-form interviews with tech leaders sharing tactical lessons from their experience with the general public. It has completely transformed engagement on our social channels (especially Twitter and LinkedIn) and has added a whole new dimension to the First Round brand. First Round Network is our home-built social network (with functionality similar to Quora). Not only does it allow people to ask and answer questions, it also hosts a series of step-by-step guides for our companies to think through thorny issues. We also use it to host live Q&A sessions. I think we were also pretty prescient here, as more platforms like Product Hunt, GrowthHackers, and others have sprung up since, to foster dialogue between startups. (Location 1775) * With the surge in entrepreneurial activity, we have returned to "coffeehouses" and the desire to work alongside other similarly minded individuals productively. Ideas need contact and community to become something more than just an idea. Coffeehouses, by providing an open space for ideas to be exchanged, facilitated the creation of new communities and, more important, for new ideas to take hold. (Location 1882) * When it comes to press coverage, the number is close to 99 percent. As a direct result of reaching out to journalists on Twitter, I have had numerous features about my work in publications like Vogue Italia , New York magazine's The Cut , Il Sole 24 Ore (Italy's equivalent of the Wall Street Journal ), and the blog Jezebel , just to mention a few. (Location 1947) * For me, social networking platforms are simply an extension of physical spaces—those networking rooms or venues we frequently find ourselves in. LinkedIn is the office or industry conference. Facebook is the high school reunion or family gathering. Twitter is the cocktail party. (Location 1990) * My success in navigating a career change back in 2002 to 2004 came (as you've learned) from support within my network, never from a help-wanted (Location 2188) * Wealth management advisor Manisha Thakor is active in traditional and print media, as she understands that being quoted or interviewed on air keeps her top-of-mind with existing and potential clients (her business networking story appears in chapter (Location 2212) * You're living in an era where it is not who you know or what you know; rather, it's who knows what you know! Regularly sharing your goals with your network is an essential activity! (Location 2383) * who live by the same networking philosophy. My gatekeeper's approach is a little more New York and direct—I need to know why you want an introduction, and why the introduction benefits the other person, before I'll invade an inbox or overburden my contacts with another request. You need to find a style that works for you and safeguards your network. (Location 2437) * Another upside to not being that 911 networker? If they feel regularly connected to your efforts, your network will only become more vocal supporters and champions of them. (Location 2462) * One of my favorite YouTube videos was created by Pizza Hut. 40 Yes, Pizza Hut. It is not only a brilliant, well-written parody on the dangers of selfie sticks, but only at the end of the viral video do you realize that you've just watched a two-and-a-half-minute commercial for pizza delivery. It doesn't contain a sales pitch or two-for-one pizza delivery lures, nothing about the brand at all. By leaving itself out of the conversation, Pizza Hut draws us into one with them. (Location 2554) * Hackathons (intense time- and resource-constrained problem-solving exercises) provide a valuable networking lesson: sometimes you have to improvise. You're unlikely to ever find yourself in a scenario where time, resources, and contacts perfectly align. Embrace the creative challenge of constraint—rather than always holding it up, over and over again, as an excuse. And in case you're wondering: first-class (Location 2713) # Build Your Dream Network ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-6.71d9a01814f7.png) ## Metadata - Author: [[Hoey, Kelly]] - Full Title: Build Your Dream Network - Category: #books ## Highlights - The workbench solves many of the workplace challenges that result from a mobile, social, and transient workforce (consider the setup of your local Starbucks or coworking space, locations that typically make use of long, communal tables). Let’s face it, office workspaces today have to adapt easily as business needs rapidly shift and evolve in the new economy. The office environment also needs to encourage networking. As Steelcase notes, “The fast-growing number of mobile workers who want to ‘see and be seen’ during the times they come into the office, thereby quickly connecting and catching up with co-workers,” is fueling the bench trend. Who could have predicted that face time at the office would be more important than ever before? (Location 212) - At first I accepted every single invitation that was extended. Every. Single. One. I also made sure that everywhere I went I was either offering to help beforehand or during the event, or staying after to clean up. It didn’t matter if it was professional or personal—I wasn’t above handing out name tags at a reception or picking up dirty dishes—I wanted to be the invitee who was asked back again. On a practical business-networking note, when you’re the one handing out name tags, you quickly transform yourself from “being new here” to knowing everyone on a first-name basis. (Location 576) - 140-plus independent registered investment advisors. Listening to an interview with Zig Ziglar transformed her fear of networking. As she recalls, “Zig said something along the lines of ‘You can get whatever you want in life if you will just first help others get whatever they want,’ (Location 666) - Alison : First thing I do when I get to base camp on any mountain is walk around and talk to every other team that’s there. People think I am doing this because I am extremely social, but that’s not why I make the rounds (I’m an introvert, by the way). I want to get to know people on other teams because if anything should happen to one of my team members high up on one of these mountains, I want the people around us to feel a connection and an obligation to help us. (Location 1289) - Well, if you saw the movie Everest , you’ll be familiar with the 1996 Mount Everest disaster where two of the world’s best, most experienced high-altitude mountain guides became separated from their teams during their summit bid. As the climbers were descending, they were caught in a ferocious storm. Because those two leaders were not around to guide their respective teams back down to their tents, the climbers were unable to get back to camp safely. I’m simplifying the story here of course (and there were other factors that came into play as well), but this is an extreme example of how things can go horribly wrong if you rely on only one person to get you through a difficult situation. (Location 1298) - As entrepreneur and chief strategy officer of House of Genius, Jonathan Beninson explains how he decides whether to join a networking group: “If it is not ‘Heck yes!’ then it’s no. Trust your gut.” Well, 85 Broads was a “heck yes” networking group for me. (Location 1407) - Joining the global networking group 85 Broads (both as a member and then as its first president) was instrumental in transforming my career trajectory. (Location 1490) - (As one prominent female board member once said, “If you want to get on a corporate board, network with sixty-five-plus-year-old men.”) With determination and incredible focus, Devon has forged the right connections, in the right way, and achieved this, her next career goal. (Location 1569) - We simply saw how important it would be to get in front of as many brilliant founders and prospective entrepreneurs as possible. So we hit on this recipe to publish long-form interviews with tech leaders sharing tactical lessons from their experience with the general public. It has completely transformed engagement on our social channels (especially Twitter and LinkedIn) and has added a whole new dimension to the First Round brand. First Round Network is our home-built social network (with functionality similar to Quora). Not only does it allow people to ask and answer questions, it also hosts a series of step-by-step guides for our companies to think through thorny issues. We also use it to host live Q&A sessions. I think we were also pretty prescient here, as more platforms like Product Hunt, GrowthHackers, and others have sprung up since, to foster dialogue between startups. (Location 1775) - With the surge in entrepreneurial activity, we have returned to “coffeehouses” and the desire to work alongside other similarly minded individuals productively. Ideas need contact and community to become something more than just an idea. Coffeehouses, by providing an open space for ideas to be exchanged, facilitated the creation of new communities and, more important, for new ideas to take hold. (Location 1882) - When it comes to press coverage, the number is close to 99 percent. As a direct result of reaching out to journalists on Twitter, I have had numerous features about my work in publications like Vogue Italia , New York magazine’s The Cut , Il Sole 24 Ore (Italy’s equivalent of the Wall Street Journal ), and the blog Jezebel , just to mention a few. (Location 1947) - For me, social networking platforms are simply an extension of physical spaces—those networking rooms or venues we frequently find ourselves in. LinkedIn is the office or industry conference. Facebook is the high school reunion or family gathering. Twitter is the cocktail party. (Location 1990) - My success in navigating a career change back in 2002 to 2004 came (as you’ve learned) from support within my network, never from a help-wanted (Location 2188) - Wealth management advisor Manisha Thakor is active in traditional and print media, as she understands that being quoted or interviewed on air keeps her top-of-mind with existing and potential clients (her business networking story appears in chapter (Location 2212) - You’re living in an era where it is not who you know or what you know; rather, it’s who knows what you know! Regularly sharing your goals with your network is an essential activity! (Location 2383) - who live by the same networking philosophy. My gatekeeper’s approach is a little more New York and direct—I need to know why you want an introduction, and why the introduction benefits the other person, before I’ll invade an inbox or overburden my contacts with another request. You need to find a style that works for you and safeguards your network. (Location 2437) - Another upside to not being that 911 networker? If they feel regularly connected to your efforts, your network will only become more vocal supporters and champions of them. (Location 2462) - One of my favorite YouTube videos was created by Pizza Hut. 40 Yes, Pizza Hut. It is not only a brilliant, well-written parody on the dangers of selfie sticks, but only at the end of the viral video do you realize that you’ve just watched a two-and-a-half-minute commercial for pizza delivery. It doesn’t contain a sales pitch or two-for-one pizza delivery lures, nothing about the brand at all. By leaving itself out of the conversation, Pizza Hut draws us into one with them. (Location 2554) - Hackathons (intense time- and resource-constrained problem-solving exercises) provide a valuable networking lesson: sometimes you have to improvise. You’re unlikely to ever find yourself in a scenario where time, resources, and contacts perfectly align. Embrace the creative challenge of constraint—rather than always holding it up, over and over again, as an excuse. And in case you’re wondering: first-class (Location 2713)