## Your P2K Articles-3 ### Your P2K Articles ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-7.09749d3efd49.png) #### Metadata * Author: [[P2K]] * Full Title: Your P2K Articles * Category: #books #### Highlights * marketing? Brand marketing increases the potential energy for revenue. It primes users to convert at a higher rate in the future. Growth marketing, on the other hand, converts that potential energy into kinetic — it gets purchases. (Location 70) * Specifically, most companies are unable to profitably acquire paying users through ad networks such as Facebook Ads, Instagram Ads, and Google AdWords. (Location 122) # Your P2K Articles ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-7.09749d3efd49.png) ## Metadata - Author: [[P2K]] - Full Title: Your P2K Articles - Category: #books ## Highlights - marketing? Brand marketing increases the potential energy for revenue. It primes users to convert at a higher rate in the future. Growth marketing, on the other hand, converts that potential energy into kinetic — it gets purchases. (Location 70) - Specifically, most companies are unable to profitably acquire paying users through ad networks such as Facebook Ads, Instagram Ads, and Google AdWords. (Location 122)