## Your P2K Articles-4 ### Your P2K Articles ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-5.25188386e520.png) #### Metadata * Author: [[P2K]] * Full Title: Your P2K Articles * Category: #books #### Highlights * Business owners weren't supposed to be making money either. FDR said "not a single war millionaire" would be permitted. To ensure that, any increase in a company's profits over prewar levels was taxed at 85%. And when what was left after corporate taxes reached individuals, it was taxed again at a marginal rate of 93%. [2] (Location 84) * The 20th century was the century of the big, national corporation. General Electric, General Foods, General Motors. Developments in finance, communications, transportation, and manufacturing enabled a new type of company whose goal was above all scale. Version 1 of this world was low-res: a Duplo world of a few giant companies dominating each big market. [5] (Location 97) * The day of combination is here to stay. Individualism has gone, never to return. (Location 102) * What happens now with the Super Bowl used to happen every night. We were literally in sync. [6] (Location 113) * The view it gave of the world was like you'd find in a children's book, and it probably had something of the effect that (parents hope) children's books have in making people behave better. But, like children's books, TV was also misleading. (Location 115) * It wasn't just as consumers that the big companies made us similar. They did as employers too. Within companies there were powerful forces pushing people toward a single model of how to look and act. IBM was particularly notorious for this, but they were only a little more extreme than other big companies. (Location 129) * Just as startups rightly pay AWS a premium over the cost of running their own servers so they can focus on growth, (Location 140) * Much of the de facto pay of executives never showed up on their income tax returns, because it took the form of perks. The higher the rate of income tax, the more pressure there was to pay employees upstream of it. (In the UK, where taxes were even higher than in the US, companies would even pay their kids' private school tuitions.) (Location 144) * From their point of view, as big company executives, they were high-ranking officers. They got paid a lot more than privates. They got to have expense account lunches at the best restaurants and fly around on the company's Gulfstreams. (Location 157) * And in the 20th century there were more and more college graduates. They increased from about 2% of the population in 1900 to about 25% in 2000. In the middle of the century our two big forces intersect, in the form of the GI Bill, which sent 2.2 million World War II veterans to college. (Location 173) * I recently tweeted my view of a new policy at the University of California, Los Angeles requiring diversity, equality and inclusion issues to be incorporated into all promotion and appointment dossiers. Although I still support its motives, I opposed the policy as an intrusion into the objectivity of academic assessments. (Location 417) * Just ask former Harvard president Larry Summers, the reaction to whose provocative speech on potential explanations for the dearth of women at the highest levels of mathematics and engineering led to his having to step down. (Location 428) * Interesting, right? You might think that people would be attracted to shared living to save money, have access to common facilities, or be able to live in a neighbourhood they otherwise wouldn't be able to afford. When asked, however, most people said the biggest benefit would actually be the social life. (Location 500) * know it sounds too simple to be true, but one of the best ways to build a brand is to choose a bright color and use it for everything (Location 561) # Your P2K Articles ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/default-book-icon-5.25188386e520.png) ## Metadata - Author: [[P2K]] - Full Title: Your P2K Articles - Category: #books ## Highlights - Business owners weren't supposed to be making money either. FDR said "not a single war millionaire" would be permitted. To ensure that, any increase in a company's profits over prewar levels was taxed at 85%. And when what was left after corporate taxes reached individuals, it was taxed again at a marginal rate of 93%. [2] (Location 84) - The 20th century was the century of the big, national corporation. General Electric, General Foods, General Motors. Developments in finance, communications, transportation, and manufacturing enabled a new type of company whose goal was above all scale. Version 1 of this world was low-res: a Duplo world of a few giant companies dominating each big market. [5] (Location 97) - The day of combination is here to stay. Individualism has gone, never to return. (Location 102) - What happens now with the Super Bowl used to happen every night. We were literally in sync. [6] (Location 113) - The view it gave of the world was like you'd find in a children's book, and it probably had something of the effect that (parents hope) children's books have in making people behave better. But, like children's books, TV was also misleading. (Location 115) - It wasn't just as consumers that the big companies made us similar. They did as employers too. Within companies there were powerful forces pushing people toward a single model of how to look and act. IBM was particularly notorious for this, but they were only a little more extreme than other big companies. (Location 129) - Just as startups rightly pay AWS a premium over the cost of running their own servers so they can focus on growth, (Location 140) - Much of the de facto pay of executives never showed up on their income tax returns, because it took the form of perks. The higher the rate of income tax, the more pressure there was to pay employees upstream of it. (In the UK, where taxes were even higher than in the US, companies would even pay their kids' private school tuitions.) (Location 144) - From their point of view, as big company executives, they were high-ranking officers. They got paid a lot more than privates. They got to have expense account lunches at the best restaurants and fly around on the company's Gulfstreams. (Location 157) - And in the 20th century there were more and more college graduates. They increased from about 2% of the population in 1900 to about 25% in 2000. In the middle of the century our two big forces intersect, in the form of the GI Bill, which sent 2.2 million World War II veterans to college. (Location 173) - I recently tweeted my view of a new policy at the University of California, Los Angeles requiring diversity, equality and inclusion issues to be incorporated into all promotion and appointment dossiers. Although I still support its motives, I opposed the policy as an intrusion into the objectivity of academic assessments. (Location 417) - Just ask former Harvard president Larry Summers, the reaction to whose provocative speech on potential explanations for the dearth of women at the highest levels of mathematics and engineering led to his having to step down. (Location 428) - Interesting, right? You might think that people would be attracted to shared living to save money, have access to common facilities, or be able to live in a neighbourhood they otherwise wouldn’t be able to afford. When asked, however, most people said the biggest benefit would actually be the social life. (Location 500) - know it sounds too simple to be true, but one of the best ways to build a brand is to choose a bright color and use it for everything (Location 561)