## Why Creators Are Disrupting Marketing With Steph Smith ### Why Creators Are Disrupting Marketing With Steph Smith  #### Metadata * Author: [[Marketing Against The Grain]] * Full Title: Why Creators Are Disrupting Marketing With Steph Smith * Category: #podcasts * URL: <https://share.snipd.com/episode/6398ec2f-d104-4abc-a353-d8134532933f> #### Highlights * How Are We Going to Attract Masses of People? Transcript: Speaker 1 And i noticed one thing that a few companies are doing. Have you got seen these spotify playlists that different companies are making? Speaker 3 I've seen like one, i think. But you'e probably weigh more into it than i have seen. So give us the story. Yes. Speaker 1 So just again, a couple companies are like, how are we going to attract mass amounts of people? But maybe not attract them through facebook or running and edwards ad. Instead, they've created these spotifid play list s. O i'm gong to name three companies. One of them was lego. Oh. ([Time 0:15:40](https://share.snipd.com/snip/b059ae28-53b9-4cc0-ba2c-d05dd61021ea)) * Playlists Transcript: Speaker 1 People loved it, i guess. People, you know, listen to it as they're working, whatever it is. That play list, at least since i saw it, had over a hundred thousand plays. There was another pasta company that created these pasta cooking length play lists. So basically, your cook and pasta, i like this. Youre like, we h've got eight minutes. I'm going to throw on this play list so i know exactly when my pasta is done. That also went superviralh that's clean then. ([Time 0:16:19](https://share.snipd.com/snip/c5b63760-5fed-4800-a52f-d4a94c91dbed)) * Playlists Transcript: Speaker 1 So basically, your cook and pasta, i like this. Youre like, we h've got eight minutes. I'm going to throw on this play list so i know exactly when my pasta is done. That also went superviralh that's clean then. That's so smart. One other one was k f c france basically created this bucket banger's playlist, which i think was just a compilation of all the songs that referenced fried chickenas hilarious. Iam. And that also went virals. I just wanted to share that as a fun little marketing hack that a bunch of companies have found a way to pursue. I would love you two to break that down for melike. Why were those successful? ([Time 0:16:33](https://share.snipd.com/snip/ce0ceab4-ea9f-47ba-9994-dfbb50823c2d)) * Creaters Who Build Transcript: Speaker 2 So crater programs, like therse, three categories. You two can correct me from wrong, but it's really like, creators who build, right? Developers. You see this in the web threeh space. We're spending billions of dollars on trying to get creators and developers to build functionality into the different chains, into the different anat platforms. There's creaters who create, we see this alot on the web two platforms like social tiktok. And then there's creaters who influence craters, who wear your clothes and influence. You mostly see that in the b t c space. What i would love to start with is stet, from someone who has had to put together a creator programme that is one of the few, maybe the only, that exist in the sass market, like, quite differentiated. ([Time 0:21:26](https://share.snipd.com/snip/2a99fba8-6357-4fc8-aa1f-e001878832da)) # Why Creators Are Disrupting Marketing With Steph Smith  ## Metadata - Author: [[Marketing Against The Grain]] - Full Title: Why Creators Are Disrupting Marketing With Steph Smith - Category: #podcasts - URL: https://share.snipd.com/episode/6398ec2f-d104-4abc-a353-d8134532933f ## Highlights - How Are We Going to Attract Masses of People? Summary: And i noticed one thing that a few companies are doing. Have you got seen these spotify playlists that different companies are making? I've seen like one, i think. But you'e probably weigh more into it than i have seen. So give us the story. Yes. So just again, a couple companies are like, how are we going to attract mass amounts of people? But maybe not attract them through facebook or running and edwards ad. Instead, they've created these spotifid play list s. O i'm gong to name three companies. One of them was lego. Oh. Transcript: Speaker 1 And i noticed one thing that a few companies are doing. Have you got seen these spotify playlists that different companies are making? Speaker 3 I've seen like one, i think. But you'e probably weigh more into it than i have seen. So give us the story. Yes. Speaker 1 So just again, a couple companies are like, how are we going to attract mass amounts of people? But maybe not attract them through facebook or running and edwards ad. Instead, they've created these spotifid play list s. O i'm gong to name three companies. One of them was lego. Oh. ([Time 0:15:40](https://share.snipd.com/snip/b059ae28-53b9-4cc0-ba2c-d05dd61021ea)) - Playlists Summary: People loved it, i guess. People, you know, listen to it as they're working, whatever it is. That play list, at least since i saw it, had over a hundred thousand plays. There was another pasta company that created these pasta cooking length play lists. So basically, your cook and pasta, i like this. Youre like, we h've got eight minutes. I'm going to throw on this play list so i know exactly when my pasta is done. That also went superviralh that's clean then. Transcript: Speaker 1 People loved it, i guess. People, you know, listen to it as they're working, whatever it is. That play list, at least since i saw it, had over a hundred thousand plays. There was another pasta company that created these pasta cooking length play lists. So basically, your cook and pasta, i like this. Youre like, we h've got eight minutes. I'm going to throw on this play list so i know exactly when my pasta is done. That also went superviralh that's clean then. ([Time 0:16:19](https://share.snipd.com/snip/c5b63760-5fed-4800-a52f-d4a94c91dbed)) - Playlists Summary: K f c france created a bucket banger's playlist, which i think was just a compilation of all the songs that referenced fried chickenas hilarious. And that also went virals. basically, your cook and pasta, i like this. Youre like, we h've got eight minutes. I'm going to throw on this play list so i know exactly when my pasta is done. That also went superviralh that's clean then. That's so smart. Transcript: Speaker 1 So basically, your cook and pasta, i like this. Youre like, we h've got eight minutes. I'm going to throw on this play list so i know exactly when my pasta is done. That also went superviralh that's clean then. That's so smart. One other one was k f c france basically created this bucket banger's playlist, which i think was just a compilation of all the songs that referenced fried chickenas hilarious. Iam. And that also went virals. I just wanted to share that as a fun little marketing hack that a bunch of companies have found a way to pursue. I would love you two to break that down for melike. Why were those successful? ([Time 0:16:33](https://share.snipd.com/snip/ce0ceab4-ea9f-47ba-9994-dfbb50823c2d)) - Creaters Who Build Summary: We're spending billions of dollars on trying to get creators and developers to build functionality into the diferent chains. There's creaters who create, we see this alot on the web two platforms like social tiktok. And then there's creater who influence craters, who wear your clothes and influence. You mostly see that in the b t c space. What i would love to start with is stet, from someone who has had to put together a creator programme that is one of the few, maybe the only, that exist in the sass market. Transcript: Speaker 2 So crater programs, like therse, three categories. You two can correct me from wrong, but it's really like, creators who build, right? Developers. You see this in the web threeh space. We're spending billions of dollars on trying to get creators and developers to build functionality into the diferent chains, into the different anat platforms. There's creaters who create, we see this alot on the web two platforms like social tiktok. And then there's creaters who influence craters, who wear your clothes and influence. You mostly see that in the b t c space. What i would love to start with is stet, from someone who has had to put together a creator programme that is one of the few, maybe the only, that exist in the sass market, like, quite differentiated. ([Time 0:21:26](https://share.snipd.com/snip/2a99fba8-6357-4fc8-aa1f-e001878832da))