# Startups Who Don't Have... ![rw-book-cover](https://pbs.twimg.com/profile_images/1582326723240423424/GD2y0pZH.jpg) ## Metadata - Author: [[@adadithya on Twitter]] - Full Title: Startups Who Don't Have... - Category: #tweets - URL: https://twitter.com/adadithya/status/1511934037010485251 ## Highlights - Startups who don't have the budgets for branding, here's what you can do 👇🏻 ([View Tweet](https://twitter.com/adadithya/status/1511934037010485251)) - Get your leadership to be vocal on social - this is non-negotiable. 🔊 People want to work with smart people. 😝 (Add a performance marketing layer to increase reach.) ([View Tweet](https://twitter.com/adadithya/status/1511934038793023495)) - Showcase interesting features, initiatives you're undertaking - underscore challenges in what you're building. Have a blog that becomes the bedrock of your proposition. ([View Tweet](https://twitter.com/adadithya/status/1511934040772800513)) - Highlight employee-friendly policies. 🧘‍♀️ When you're small, you have the liberty to do a lot more - this is a major competitive advantage against the biggies. Flex. 💪 ([View Tweet](https://twitter.com/adadithya/status/1511934042802860034)) - Have one session for all new joinees to help pitch your org: - What is the vision/mission? - What are the differentiators from competition? - What's the industry landscape? - Key milestones worthy of mention The more folks bat for you, the larger visibility ([View Tweet](https://twitter.com/adadithya/status/1511934045004783621)) - Nurture ambassadors within the team - get more folks to help you brand, pitch. Activate PR for product announcements - get wide reach from digital publications. (start here) ([View Tweet](https://twitter.com/adadithya/status/1511934047169122308)) - Speak to micro-influencers (5k+ followers) to get the word out for your brand. Do this earnestly with full disclosures. Else, a slippery-slope. ([View Tweet](https://twitter.com/adadithya/status/1511934049136173057)) - If you're in dire need for visibility, crunch your budgets, follow blitzkrieg marketing. 💥 Detailed understanding of 'why', & 'how' to go about this 👇🏻 https://t.co/SDjPnSMVIr ([View Tweet](https://twitter.com/adadithya/status/1511934050994253824)) - Memes are not branding. 😏 This is being done to death now. 😔 At best, this an attention grab. Your core base has to be long-form, deeply researched, well edited/reported posts on how a Founder/leader thinks about challenges, problems your org is trying to solve. ([View Tweet](https://twitter.com/adadithya/status/1511951607897812997)) - Closely monitor every Job Description (easier to do when you're small) - it's an advertisement for your org. Avoid copy+paste sentences like, 'looking for strong communication skills'. Instead, talk about the fun things the team is doing, throw in colour about people. ([View Tweet](https://twitter.com/adadithya/status/1511951609676197888))