# Tweets From Trung Phan  ## Metadata - Author: [[@TrungTPhan on Twitter]] - Full Title: Tweets From Trung Phan - Category: #tweets - URL: https://twitter.com/TrungTPhan ## Highlights - Birkin Bags are the crown jewel in Hermès $170B+ luxury empire. One bag can cost ~$50k and the record sale is $500k. Why so pricey? Hermès has perfected the psychology of scarcity and demand (or as its CEO Axel Dumas describes it: “creating desire”). Here’s a breakdown🧵 https://t.co/bt0STQwScC  ([View Tweet](https://twitter.com/TrungTPhan/status/1456286795222585347)) - Japanese design firm is pitching "dual-level cabins" to improve economy class flights. Kinda love it. https://t.co/aShC9ooklC     ([View Tweet](https://twitter.com/TrungTPhan/status/1398666289472696320)) - Read through Ark Invest's Big Ideas 2021 report. Here's a tweet and chart for each of the 15 ideas 🧵 https://t.co/JYGKFqaFjF  ([View Tweet](https://twitter.com/TrungTPhan/status/1391778709699371010)) - Business Insider has a graphic of 20 cognitive biases that screw your decision making including “overconfidence”. The graphic for the dude in “overconfidence” is comically accurate: https://t.co/q8ok0UfBX4   ([View Tweet](https://twitter.com/TrungTPhan/status/1391441607719886855)) - 4 companies that started in a garage. Each is now worth more than $1 trillion. https://t.co/O00eUDcTxe     ([View Tweet](https://twitter.com/TrungTPhan/status/1388943752949993474))