I'm a designer, turned entrepreneur, now a product manager. I like creating things—essays, websites, scripts, apps and startups. Anything which is positive sum, and impactful.
Born in India. Currently living in London. Found a home on the internet.
Writing is thinking. It's something I deeply enjoy. 10 years from now, or a 100, It might probably outlive me. This is an attempt at that posterity.
I write about what I'm building, what I'm learning, and the ideas I'm exploring. This is my digital garden 🌳
If superintelligence has already been commoditized and neatly packaged into the workforce, what would our renewed "mediums of message" look like? To understand the shape + form of medium 2.0, we might need a quick detour through the history of mediums and 'what has been.' We've experienced revolutions and centuries of evolution in how we communicate — In ancient times, communication was primarily...
Sometimes, forgetting is good for your memory. If you are forgetting the concepts at a 'spaced interval' in a conscious way, you might actually make your memory more concrete. This could be best illustrated by the repetition curve graph below: Our memory is prone to logarithmic decays as time passes by. But as we keep recalling the ideas/concepts at certain intervals, you can see here from the...
Writing for yourself on your personal website is the purest form of self-expression on the internet. It avoids any trappings from the algorithmic maze. And there are no digital echo chambers. It's just you and your ideas in your own cozy little garden. We're witnessing the renaissance of personal websites. As social platforms become increasingly unstable, more creators are rediscovering the power...
Writing is thinking. My blog has had a median of 0 visitors per day for almost two years (nowadays, it's only a marginal improvement). And I don't care. As Alexey Guzey points out, perhaps the best indicator of your online writing having benefits is when you are not too embarassed to tell people, "Oh, BTW, I wrote about this/collected some things on this topic on my blog", the purpose of your...
Three different kinds of humans exist in this planet. Shape rotators, wordcels and journey-shifters. You are usually a mix of one, two or all of these traits. If you’ve been following nerdish and science fiction oriented Twitter and blogs, you might already be familiar with 'shape rotator' and 'wordcels', often in snarky or oblique contexts. In Roon's famous essay — A Song of Shapes and Words, he...
The top 1% smart thinkers I've observed have all been very clear thinkers. They could elucidate complex thoughts as they understanding the basics, at a very fundamental level. Sure, you could memorize all kinds of complicated concepts and stitch them together, but you will only get so far. And I feel that cleaner thinking is an outcome of deeper reflection — both reflection in action, and...
We have more books on birds written by ornithologists than books on birds written by birds, and books on ornithologists written by birds. Taleb eloquently describes this as the key problem of knowledge, or in other words as epistemic arrogance. Strong corollary can be drawn with various disciplines, including entrepreneurship. Entrepreneurs simply spend more time doing entrepreneurship rather...
Leonardo da Vinci's masterpiece, the Mona Lisa achieved through the painstaking application of countless gossamer-thin layers of oil paint over the course of many years, many months. The sfumato technique which Da Vinci popularised, involved applying more than 40 layers of paint, each only 10 to 50 micrometers thick, using fingers to blend the colors and create the depth of illusion. The creation...
What differentiates a good essay and a bad essay? With a great essay, you can see the larger tree that connects all those branches, leaves, and twigs together into a single unit of a 'tree'. A bad essay is where you only see the random assortment of leaves and branches. You don't see the larger tree among the branches. While listening to one of the podcast episodes from David Perell's Writes of...
Strongly recommend everyone to keep private notes about people. These could even be some random jotted keywords: "served in the navy", "capuccino lover", "biker", "loves going on long walks", and so on. When private notes accumulate over time in the form of a database, they start showing emergent properties. As Derek Sivers rightly points out in his essay: having your own database is one of the...
Imagine you're building a house. You could break down the act of building into various steps: first comes the foundation, then the framing, then the roofing, and the plumbing, and the wiring, and so on. Or you could try to do it all at once, ordering a jumble of materials and hoping they somehow come together into a structure. When I instructed Claude/Cursor to build an app, I did something...
Zettels are the best way to connect and preserve ideas. I've tried various tools and systems for online writing, but nothing beats the power of Zettels. What are they, really? They come from the Zettelkasten method, developed by Niklas Luhmann, a German sociologist who was incredibly prolific. He wrote around 70 books and 400 peer-reviewed articles in 30 years. That's a lot of writing. How did he...
Not starting with a blank slate has been a great productivity boost in my writing. I wrote 50K words in 2024. And I can safely say that these 50K words have been written in a well thought manner, instead of an AI generated word salad. All this, because I've been exploring this neat little plugin called as Smart Connections on Obsidian. It is a tool, and I wouldn't be naive enough to say that...
As a Rails enthusiast, I've always wanted a better deployment solution to house my hobby projects. It was not that there was no good solution available: We have AWS, Heroku, Hatchbox, Fly, Render.io and various other such PaaS alternatives. AWS has been too complex personally to build side projects. That, and the +500% markup. All these PaaS providers were ultimately wrappers sitting on top of...
The usual approach to building a design system often involves compiling a list of font families, typography guidelines, color palettes, patterns, and similar visual elements. Take Gumroad, for example, one of the best open-source design systems out there. It seemingly covers everything a company might need—color schemes, icons, font selections, even sticker packs, and more. When examining...
In the classic Turing Test, a computer is considered intelligent if it can convince a human that it’s another human in a conversation. At that time, human-generated content dominated the internet. But that was a decade ago. Today, the landscape has shifted dramatically. AI-generated content now rivals, and in some cases outpaces, human-created material. According to the 'expanding dark forest'...
When you actively hold a question in your mind, you start seeing potential answers and questions related to it pop up in your radar. The question and the answer co-evolve in a gracious dance enriching our understanding of the world and space around us. Questions act as your personal radar. > The textbook definition of a question is a sentence used to seek information. But it feels borderline...
Intended Audience — For those who are in a transitory phase in their careers, looking for their next big leap of faith. This is a guide to harvest opportunies in a systematic fashion In the past seven months since I'd shifted to London, I've been on the lookout for harvesting opportunities around me. I deliberately avoid using the term 'job hunt' here, as I sought to broaden my scope beyond...
Intended Audience — For conversational UI designers in healthcare industry curious about various UI affordances/design patterns in vogue right now Our online conversations have been increasingly life-like, but yet life-less at the same time. The UI of apps have become more conversational and chat-like in nature. Not just apps, even websites have their own chat-like interfaces on the side. And all...
When it comes to building a product, everything is a prioritisation problem. > We might be building things right, but are we building the right thing? The journey of prioritisation begins way before the actual process of prioritisation starts. I would start by asking these key questions to the product leadership team—What does the future state look like? — Vision. What are we trying to achieve? —...
Choosing a web framework is like choosing your first pokémon. I didn't want to succumb to the 'new hotness' problem with the myriad of JS frameworks to choose from (Angular, Vue, React, Solid). I wanted something that i can choose and stick to for atleast a decade. So I resorted to a Rails monolith for building apps (but with a slight twist) To start with, I chose Ruby on Rails. It's a...
Recently, a relative sought my help to tweak a badly designed poster on Microsoft Paint. This was meant to be circulated on Whatsapp as an advertisement for the handyman services his friend was offering in his locale. He wanted to ‘jazz’ it up and asked if I could help. I quickly fired my Figma and started working towards revamping the layout. Before pushing some pixels, I took a brief pause—What...
Intended Audience—For those of us who have attempted to make a personal website of their own and have guilt-tripped over making multiple updates every year I’ve been obsessed with my personal website. It’s not even about the views and impressions which I’m receiving. I have one subscriber on my mailing list from my website, and compared to internet writer standards, I am virtually non existent....
If you start with a blank canvas, it's quite tricky to get the defaults right while building apps. Previously I used to prompt the LLMs like a rookie by saying "fix this, add this, build this", and so on. Realised that the app is only as good as our ability to carefully prompt them. I came across Harper Reed's blog talking about his own LLM-aided coding workflow, I felt like sharing something...
A memory I’ve been longing to create virtually — is this experience of inviting your guests home, and showing them your bookshelf. The guest then comes across a book of common interest and we end up sprawling other adjacent topics while I try my best to connect them with the books on my bookshelf. After moving across a couple of continents, and work locations, the longing for recreating this...
I was listening to a talk by Debbie Mcmahon from Financial Times recently at Productcon recently and I was surprised by the fact that even in journalism we're seeing tailwind trends more and more computational skills required — genAI is now used to spot stories, and to spin up newsworthy headlines and narratives around these stories. They are now, 'computational journalists'...who are equipped...
My attempt towards discovering epistemology, as a philosophy discipline initially started with a benign question — How do I know with certainty what I believe is true? In this attempt, I had to meander around various schools of thought that discussed this topic in depth — from dogmatism, skepticism, empiricism, relativism and finally, critical rationalism. I wanted to know the truth about truth,...
I got this opportunity to attend ProductCon at London this year. Here are some notes from "the bleeding edge of product management" as described by the panelists and experts. Here are some personal notes from this event: - We're in the AI goldrush era, and the best way to look at this might be too go broad, instead of going narrow. This goes against the grain, and is counterintuitive with all the...
When you land on a site, you are treated with various hyperlinks. Based on the UX choices you make, you might end up preferring one over the other. You might get the job done, and head back to your earlier Chrome tab. Nothing out of the ordinary. It's an internet search as usual. But what about those pages which have no visible links on the site you just searched. It’s hidden in plain sight, but...
Analysing codebase and understanding the patterns followed at a top level has become surprisingly easier nowadays with the help of tools such as Gemini (for larger context windows), Gitingest (to convert codebases to simpler markdown), and Mermaid.js (for visualising mermaid diagrams). This is how I would approach understanding a fresh new codebase in order to take a cursory look: Use Gitingest...
My last year's resolution was to learn how to build on Rails. I taught myself the basics by following some courses, but nothing really stuck with me. I wasn’t building apps; I was getting into a tutorial rut. I needed a better way to learn, akin to being pushed into the river with a swimming instructor. So, I discovered the Founder/Hacker course, which provided more tactical insights into the...
I used to run my blog on Ghost CMS hosted on a Digital Ocean droplet for $20/mo. Now I do all that for $0/mo using AstroJS, Cloudflare pages hosting. I didn't make any major tradeoffs, I just ditched the old way of relying on third party services to serve my software needs. And I fancied the idea of building my own site from scratch by just vibe-coding all the way — By just talking out loud to...
We lack frequent usage of the 'future past tense' in modern discourse. When I was recently writing some new year resolutions, I noticed the use of 'I can', and 'I will', and found myself questioning the format, especially when I see that I'm good at making promises, but was very bad at keeping them (atleast the new year resolutions). When we write "I achieved..." instead of "I will achieve..", we...
Let's say you have to make slides for tomorrow's big meeting. Your boss wants five strategy points on one slide. You know that's too much to be put on one slide, but it's being insisted. "This gives a complete picture of our strategy". "We can't split it up." You think there is another way. You spread these points across five clean slides, one point per slide, and you still receive a pushback....
Imagine having an idea in the shower and testing it before breakfast. That's our reality now. AI lets you prototype at the speed of thought. I use Claude Projects and Cursor to build what I call disposable apps - quick prototypes that prove a point. The magic? No sunk costs. I can write 5,000 lines of code in ten minutes, test it, and throw it away if it doesn't work. This freedom to experiment...
Let's take a clear pond flourishing with various aquatic plants — water lilies, duckweeds, water milfoils, you name it. The variety of these plants provide a delicate balance, feeding the pond with nutrients, and this very natural filtration system. The algae still tries to outcompete the aquatic plants, but these plants still have an edge (at least for now). The microbial balance ensures the...
As a disclaimer, I would like to mention that I have a very shabby process of getting things done. There could be a golden standard out there worth emulating; but nevertheless, this (rather easy) system works for me, and I continue to follow this— 1. Most of the work in completing the to-dos lies in preparing my own mindset. I have a standard 9-to-5 job, and this works the best for me to plan...
In the world of nutrition research, contradictory findings are as common as fad diets. One day, a study proclaims the benefits of a low-carb diet for weight loss. The next, another study champions a plant-based diet for overall health. This constant flip-flopping of dietary advice leaves most of us feeling like we're stuck in a nutritional ping-pong match. The root of this problem lies in the...
Showing proof-of-work as a designer is quite simple. You made an app, you communicated the output product and exhibit how the product evolved over time ranging from the paper napkin sketch, low fidelity, high fidelity prototypes and finally a fully fledged product. The iterations need not just be tangible, but can be verbal too. Similarly, for an engineer the proof of work is also quite solid....
I've been hiring people (and conducting more thorough reference checks) more recently now, and I've learned something important: most reference checks are useless. They're like those mandatory training videos you have to watch at big companies. Everyone goes through the motions, but nobody really learns anything. But it doesn't have to be this way. Reference checks can be incredibly valuable if...
In the book Inspired, Marty Cagan talks about dividing one's day-to-day tasks into three major buckets: people, process and product. I'd experimented with categorising my tasks into similar such buckets based on the framework by Shreyas Doshi: To make this possible within my workflow, I started colour-coding my calendar for weekly time-management. High leverage tasks are indicated with red color...
I decided to revive a long-lost interest and try my hand at cartooning. But it was an unlikely dream, given my complete lack of artistic talent and the rarity of success stories in that business. So I decided to try something called affirmations, which I will describe in more detail later in the book. I bought some art supplies, practiced drawing every morning before work, and wrote my...
While designing health campaigns for Noora Health's work in Indonesia and Bangladesh, I was overseeing the health communications strategy for pregnant and newly-delivered mothers. There were messages in a specific format that needed to be rewritten in a more easy to digest Whatsapp format appealing to the people of Bangladesh. My usual default response to such tasks would be to open a tab on...