Shreyas Prakash

Shreyas Prakash

London Website

Designer, turned product manager writing about modern software.

46 posts

Pluginisation of Modern Software

Transitioning from Adobe to Figma was a big change for me in my design journey. At that time, the whole design ecosystem was revolving around Adobe. For image manipulation, you had Photoshop, Illustrator for vector graphics, Indesign for reports, XD for website or app prototypes and so on. When Figma...

Let's make every work 'strategic'

A 'strategic' wrapper can turn a $100 work into a $10,000 work. Thinking 10,000 ft. above sea level pays more. It’s a win-win for both sides. If we take a look at the field of writing, the standard rates in this profession, as well as...

Making Nielsen’s heuristics more digestible

Jakob Nielsen’s heuristics are probably the most-used usability heuristics for the design of interfaces. If you go to their website, you might encounter these dry prescriptive statements as shown in the image. Recently came across this blog by Michael Prestonise and loved the way he had repurposed the old...

Startups are a fertile ground for risk taking

Startups are interesting even if most startups fail. I’ve found Patrick Collinson’s argument to be the most convincing: “Part of the reason startups resonate with people is because the outcome is not guaranteed. If it were guaranteed, it would be boring… Whether or not you’re the best...

Insights are not just a salad of facts

What is an insight? An insight for Elon was: “The most entertaining outcome was the most likely’. His tweet suggests that he believes in taking risks and embracing the unknown, rather than playing it safe. For Maya Angelou, the renowned poet and civil rights activist, it was: “People will forget...

Minimum Lovable Product

We might have to rethink on the definition of the ‘Minimum Viable Prototype’. Especially since the bar for what’s viable keeps rising up, with the likes of Gumroad, etc being built in a weekend. Notion, Figma, Airtable, Superhuman and Discord with their extremly high quality user experience has led...

Methods are lifejackets, not straight jackets

Design methods are life jackets. Not straight jackets. Structures, whether they’re processes, frameworks, or plans, are excellent tools to navigate complicated problems. They bring efficiency, reduce ambiguity, and offer defaults. However, when dealing with fundamentally complex problems, applying structure too early can lock in outdated notions. Because structures tend...

Digital Products built like physical artisanal tools

Tobias Van Schneider in his blog talks about a new way to think about building modern software— The advancements of our modern world mean there’s generally more of everything. The streaming age has led to a proliferation of low-quality content, churned out to satisfy the binge-watching masses. The ever-scrolling...

How to arrive at on-brand colours?

While creating a brand, one of the hardest things to do is to arrive at the right set of colors. Colors are a tricky subject—when done incorrectly, the emotions get mismatched, and in the worst of situations, the brand might just seem all over the place. Think of the...

Importance of Why

When it comes to task management, a fundamental principle stands tall: explain the reason before the details of what and how. By letting others know the why behind a task, it facilitates faster completion. Recently, I had a pressing deadline for an urgent activity that needed immediate attention. I had...

Quality Ideas Trump Execution

‘’What might seem to be merely the initial step — deciding what to work on — is in a sense the key to the whole game’’ — Paul Graham A good start when it comes to product building is half the work done. While running the Build program as a Program Director, a...

Why I prefer indie softwares

The greatest consumer software tools that exist out there are built by hobbyists and indie makers. I prefer to write my notes on Obsidian. For scheduling tweets, I use Zlappo and Typefully. For creating AI interior renders, I use interior.ai. One thing which is common among all these examples...

Use code only if no code fails

It is that simple. I can assume that there might be counters, attacks and pushpacks to this heavy statement. Bear with me on this. Before we address the house on fire, let me take you on a quick detour. This was my first day of a new semester while doing...

Personal Observation Techniques

When I first started doing design observations, there was ABSOLUTELY no structure. I just went ahead to observe the surroundings and talking to as many people as I can. Although I did get some insights from this process, I realised that there could be a better way. There are three...

Design is a confusing word

As designers, we’re always asked to vouch for the user’s needs above anything else. But if the company takes a hit, all of our efforts might end in vain. To solve this dilemma, this note from Dan Winer comes in handy— Designers, don’t forget: You were hired...

A Primer to Service Design Blueprints

I’ve found this exercise very valuable when it comes to mapping both the frontstage and backstage of any product/service. It’s a terrible tool to communicate what the product/service looks like. If you squint your eye and look at it, you might see an array of sticky...

Rapid Journey Prototyping

As a product manager who also pitches in as a service designer at Noora Health, i sometimes do wonder how I could use most of the design methods I’m applying at my day job for myself. Let’s take the methodology of Service Design Blueprinting for example. It involves...

Do's and Don'ts of User Research

Some principles which I follow while doing user-centered design: 1. Involving users early in the product development process makes products intuitive and fosters loyalty. It is essential to zoom out and follow a constant process of hypothesis testing, MVP development, review, and refinement. Preparation of research requires a clear goal...

Design Manifesto

This thought was inspired by the book Design Expertise (Lawson & Dorst, 2009) which includes an interview with the architect Ken Yeang where the author mentions: “I give every new member of staff the practice manual to read when they join. They can not just see past designs but study...

You’ve successfully subscribed to Essays by Shreyas
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.
Please enter at least 3 characters 0 results for your search