Disciplined Entrepreneurship

By: Bill Aulet - Read: December 22, 2023 - Rating: 7/10

A rigorous first-principled approach to starting businesses that will give you confidence that you're working on something with J-curve potential.

Goes over selecting and evaluating a market, understanding customer needs and decision making, designing a business model, validating key assumptions, and developing a product plan.

The concepts are simple, but many founders skip some of these steps and suffer because of it.