The usual approach to a brand design system involves compiling a list of font families, typography guidelines, color palettes and patterns. However, this is falling short. We're missing a crucial piece in the jigsaw puzzle — brand treatments.
When it comes to building a product, everything is a prioritisation problem. We might be building things right, but are we building the right thing? The journey of prioritisation begins way before the actual process of prioritisation starts. I would start by asking these key questions to the product leadership...
Recently, a relative sought my help to tweak a badly designed poster on Microsoft Paint. This was meant to be circulated on Whatsapp as an advertisement for the handyman services his friend was offering in his locale. He wanted to ‘jazz’ it up and asked if I could help. I...
Jakob Nielsen’s heuristics are probably the most-used usability heuristics for the design of interfaces. If you go to their website, you might encounter these dry prescriptive statements as shown in the image. Recently came across this blog by Michael Prestonise and loved the way he had repurposed the old...
While creating a brand, one of the hardest things to do is to arrive at the right set of colors. Colors are a tricky subject—when done incorrectly, the emotions get mismatched, and in the worst of situations, the brand might just seem all over the place. Think of the...