Design

Let's say you have to make slides for tomorrow's big meeting. Your boss wants five strategy points on one slide. You know that's too much to be put on one slide, but it's being insisted. "This gives a complete picture of our strategy". "We can't split it up." You think there is another way. You spread these points across five clean slides, one point per slide, and you still receive a pushback....

The usual approach to building a design system often involves compiling a list of font families, typography guidelines, color palettes, patterns, and similar visual elements. Take Gumroad, for example, one of the best open-source design systems out there. It seemingly covers everything a company might need—color schemes, icons, font selections, even sticker packs, and more. When examining...

Intended Audience — For conversational UI designers in healthcare industry curious about various UI affordances/design patterns in vogue right now Our online conversations have been increasingly life-like, but yet life-less at the same time. The UI of apps have become more conversational and chat-like in nature. Not just apps, even websites have their own chat-like interfaces on the side. And all...

Recently, a relative sought my help to tweak a badly designed poster on Microsoft Paint. This was meant to be circulated on Whatsapp as an advertisement for the handyman services his friend was offering in his locale. He wanted to ‘jazz’ it up and asked if I could help. I quickly fired my Figma and started working towards revamping the layout. Before pushing some pixels, I took a brief pause—What...

Take Marc Lou, a familiar figure within the Twitter Indiehacking circle. He's garnered attention for openly sharing his journey as a product builder. This transparency has piqued interest in his projects well before their launch, as followers have grown to appreciate his distinctive approach. A notable instance of this was the excitement around his AI logo generator, which swiftly climbed to the...

Putting the user first has always been the golden rule in design. It’s so common that nobody really questions it anymore. We’re told, ‘The user knows best. Listen to them.’ I’ve had my skepticism about the framing of the term — user-centered design. I’ve kept myself from voicing this apprehension, afraid of being dismissed as an outright blasphemy in the design circles. However, having shifted...

Transitioning from Adobe to Figma was a big change for me in my design journey. At that time, the whole design ecosystem was revolving around Adobe. For image manipulation, you had Photoshop, Illustrator for vector graphics, Indesign for reports, XD for website or app prototypes and so on. When Figma first started it was competing to disrupt this ecosystem for UI/UX Design. As the adobe ecosystem...

Jakob Nielsen's heuristics are probably the most-used usability heuristics for the design of interfaces. If you go to their website, you might encounter these dry prescriptive statements as shown in the image. Recently came across this blog by Michael Prestonise and loved the way he had repurposed the old wine in a new bottle. It converted a boring user manual into an engaging flashcard format...

What is an insight? An insight for Elon was: "The most entertaining outcome was the most likely'. His tweet suggests that he believes in taking risks and embracing the unknown, rather than playing it safe. For Maya Angelou, the renowned poet and civil rights activist, it was: "People will forget what you said, but people will never forget how you made them feel". A perspective on the impact of...

We might have to rethink on the definition of the 'Minimum Viable Prototype'. Especially since the bar for what's viable keeps rising up, with the likes of Gumroad, etc being built in a weekend. Notion, Figma, Airtable, Superhuman and Discord with their extremly high quality user experience has led to a highly devoted user base among tech Twitter. It would be foolish to think of the MVP of Notion...

Tobias Van Schneider in his blog talks about a new way to think about building modern software— The advancements of our modern world mean there’s generally more of everything. The streaming age has led to a proliferation of low-quality content, churned out to satisfy the binge-watching masses. The ever-scrolling audiences and their short attention spans require news sources to up the ante,...

While creating a brand, one of the hardest things to do is to arrive at the right set of colors. Colors are a tricky subject—when done incorrectly, the emotions get mismatched, and in the worst of situations, the brand might just seem all over the place. Think of the last time you went to a fast food joint. What was the color of the brand? Most probably, it might be a combination of red and...

When I first started doing design observations, there was ABSOLUTELY no structure. I just went ahead to observe the surroundings and talking to as many people as I can. Although I did get some insights from this process, I realised that there could be a better way. There are three major steps you could follow. Step 1 — Noting down the key assumptions concerning the user. Listing them down...

As designers, we’re always asked to vouch for the user’s needs above anything else. But if the company takes a hit, all of our efforts might end in vain. To solve this dilemma, this note from Dan Winer comes in handy— Designers, don’t forget: You were hired to build a business. Show your value using the benefits over features method: Don’t talk about the “quality” of your design. Talk about its...

I’ve found this exercise very valuable when it comes to mapping both the frontstage and backstage of any product/service. It’s a terrible tool to communicate what the product/service looks like. If you squint your eye and look at it, you might see an array of sticky notes and flowcharts lined up. However, it’s the best way to understand the front stage, the backstage, or even the backstage behind...

As a product manager who also pitches in as a service designer at Noora Health, i sometimes do wonder how I could use most of the design methods I'm applying at my day job for myself. Let's take the methodology of Service Design Blueprinting for example. It involves outlining the front stage and back stage elements of all the actors involved in a system to make it lead to the intended action. For...

Some principles which I follow while doing user-centered design: 1. Involving users early in the product development process makes products intuitive and fosters loyalty. It is essential to zoom out and follow a constant process of hypothesis testing, MVP development, review, and refinement. Preparation of research requires a clear goal and involvement of the research team. 2. Utilize both...

This thought was inspired by the book Design Expertise (Lawson & Dorst, 2009) which includes an interview with the architect Ken Yeang where the author mentions: “I give every new member of staff the practice manual to read when they join. They can not just see past designs but study the principles upon which they’re based”. In other words, what would be the ethos behind your own unique design...

I, like several hundreds or even thousands of other school students, freshly passed out of 12th grade decided to pursue an engineering degree, just like almost every other person in town. You might call it as the law of precedents. Your neighbour (sharma ji ka beta of course) would have done an engineering degree. Your social circles, and their relatives are full of engineers, so you...

The Lead By Design program started about 5 months back in Auroville, Pondicherry for a group of 11 students from two different communities, the edayanchavadi and kottakarai village communities. It was in the initial phase difficult to get these communities together, especially the parents to allow their children to learn with each other owing to their varied social backgrounds. There were certain...