The usual approach to a brand design system involves compiling a list of font families, typography guidelines, color palettes and patterns. However, this is falling short. We're missing a crucial piece in the jigsaw puzzle — brand treatments.
When it comes to building a product, everything is a prioritisation problem. We might be building things right, but are we building the right thing? The journey of prioritisation begins way before the actual process of prioritisation starts. I would start by asking these key questions to the product leadership...
Recently, a relative sought my help to tweak a badly designed poster on Microsoft Paint. This was meant to be circulated on Whatsapp as an advertisement for the handyman services his friend was offering in his locale. He wanted to ‘jazz’ it up and asked if I could help. I...
Putting the user first has always been the golden rule in design. It’s so common that nobody really questions it anymore. We’re told, ‘The user knows best. Listen to them.’ I’ve had my skepticism about the framing of the term — user-centered design. I’ve kept myself from...
While creating a brand, one of the hardest things to do is to arrive at the right set of colors. Colors are a tricky subject—when done incorrectly, the emotions get mismatched, and in the worst of situations, the brand might just seem all over the place. Think of the...