Rough Notes

These are idea 'seedlings' that need more water. Strong opinions, loosely held.

33 posts

Personal Observation Techniques

When I first started doing design observations, there was ABSOLUTELY no structure. I just went ahead to observe the surroundings and talking to as many people as I can. Although I did get some insights from this process, I realised that there could be a better way. There are three...

A Primer to Service Design Blueprints

I’ve found this exercise very valuable when it comes to mapping both the frontstage and backstage of any product/service. It’s a terrible tool to communicate what the product/service looks like. If you squint your eye and look at it, you might see an array of sticky...

Rapid Journey Prototyping

As a product manager who also pitches in as a service designer at Noora Health, i sometimes do wonder how I could use most of the design methods I’m applying at my day job for myself. Let’s take the methodology of Service Design Blueprinting for example. It involves...

Do's and Don'ts of User Research

Some principles which I follow while doing user-centered design: 1. Involving users early in the product development process makes products intuitive and fosters loyalty. It is essential to zoom out and follow a constant process of hypothesis testing, MVP development, review, and refinement. Preparation of research requires a clear goal...

Design Manifesto

This thought was inspired by the book Design Expertise (Lawson & Dorst, 2009) which includes an interview with the architect Ken Yeang where the author mentions: “I give every new member of staff the practice manual to read when they join. They can not just see past designs but study...

Yerba mate, matcha, black coffee

I've noticed something interesting about my daily beverage choices. In the morning, I reach for matcha tea. It's become a ritual, almost meditative. The process of whisking the bright green powder into a frothy drink is calming in itself. But the real magic happens after I...

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