Legible and illegible tasks in organisations
7 minutes read15 Nov 2025
I’ve been debating with my tech lead about the role of qualitative methods, continuous discovery, interviews, observational studies, in generating user insight. In his view: if we already collect vast amounts of data, isn’t it more efficient to analyse what we have rather than spend time talking to users? Quantitative data is more measurable, comparable, and easier to use as evidence. After all,...